User:  Password:      Register     
Artworks Artists Sell My Art Center Art News Art Blogs Forum Web Directory Help
     Advanced Search
   Nov 2012, Public Art Blogs Add Blog Entry
Dec 2017
Sep 2017
Jul 2017
Oct 2015
Aug 2013
Jul 2013
Mar 2013
Feb 2013
Jan 2013
Nov 2012
Oct 2012
Sep 2012
May 2012
Apr 2012
Nov 2011
Sep 2011
Aug 2011
Jul 2011
Jun 2011
May 2011
Apr 2011
Mar 2011
Feb 2011
Dec 2010
Nov 2010
Oct 2010
Sep 2010
Jun 2010
May 2010
Apr 2010
Mar 2010
Jan 2010
Dec 2009
Nov 2009
Oct 2009
Sep 2009
Aug 2009
Jul 2009
May 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sep 2008
Aug 2008
Jul 2008
Jun 2008
May 2008
Apr 2008
Mar 2008
Feb 2008
Jan 2008
Nov 2007
Oct 2007
Jul 2007
Jun 2007
May 2007
Apr 2007
Why Buy Art From Local Artists?

It’s Black Friday, Cyber Monday and Local Business Saturday this week. This time of the year is probably when one of the best opportunities to sell your work emerges, yet most artists don’t know how to take advantage of it. Some of them may even feel guilty about promoting sales at this time. For those of you who feel guilty about telling friends, past customers, family and acquaintances “Hey, consider buying from me when selecting Holiday gifts”, let’s consider a few things. Do you know what the 80/20 Rule is? Well it says that 80% of money spent locally stays in circulation locally. By promoting the idea of other buying your art, you are contributing to the health of your neighborhood! When someone buys art from you, they provide you funds which you in return spend on groceries, rent, clothing and other stuff (which hopefully you also spent in a local business!)
Taxes such as sales tax spent with you supports local infrastructure, police, fire and schools, stay with the community when spent in local businesses. The Tax Policy Center: (click here for the entire article), says that “Local governments received transfers from both the federal and state governments equal to about one-seventh of total revenue; from their own sources, they collected about $700 billion, or 17 percent of all government revenue.” When your friends and family buy from you they are helping to return money to their local economy, so you should feel no hesitation in pointing out to them that you are a resource for gifts!
Spending money locally shows pride in your community culture and local products. As a person who lives in the area you are more apt to locally recirculate money spent with you on your art in the form of purchases from other local business, thus supporting the local work force. When you give some of that money to local charities, even if it’s just the local boy or girl scout troop, or maybe the local food bank you are keeping money spent with you in movement. It’s a monetary loop that keeps people working to make the goods they and others purchase.
“I’m an artist, not a business person”, you shout. Well, I hate to break this to you, but anyone who wants to sell art is in business. According to Wikipedia, “a business (also known as enterprise or firm) is an organization or person engaged in the trade or sale of goods, services, or both to consumers”. Q.E.D. Business is NOT a dirty word. Businesses allow us as consumers to buy food, clothes, and gas. It allows us to find a place to live (real estate sales and rentals), and most likely it employs a lot of us who are not fortunate enough to be able to make a living selling our art. There is that word “sell” again.
Local Business Can Support Local Artists
• Local business can provide a mutual support base by being willing to allow artists to display their work for sale in their stores and offices. The artist will come in to see their art and most likely buy something from the business. The artist will also promote the business by telling their sphere of friends and family about having art in display in the business and urging them to come and see it.
• By allowing artists to promote holiday boutiques, shows, sales and events flyers in their business helps develop a mutual dependency.
Local Artists Offer
What value does the community receive when they purchase art from a local artist rather than from a national chain store?
• Well-made handcrafted items give a cachet to their office, home and gift giving. When giving gifts it shows the buyer not only thought enough of the person receiving the gift to take into account that person’s personal tastes, but took the time to check the gift out carefully.
• Buying art from local artists gives the opportunity for a personal experience one-on-one with the artist.
• The buyer has an opportunity to develop a personal and professional relationship with the artist.
• Art is individually created unique, versatile item. Why buy something indistinguishable from what everyone else is buying?
What Local Artists Can Do to Promote Art Sales:
• Remind past clients, friends, and family, church and organization members that they are a resource for buying holiday gifts.
• Offer items for sale as “Christmas specials”.
• A bonus or discount off a future purchase if the buyer refers another buyer who actually purchases art. This type of promotion is done all the time in other industries; it is sometimes called a “referral commission’. No money is actually paid until the other buyer makes his/her purchase and mentions the name (or brings in a coupon) of the referring buyer.
• Adapt some art into small affordable reproductions (cards, small prints, puzzles, ornaments, cups, etc.) for sale at a holiday boutique or Studio Open House.

Saturday, November 24, 2012 11:45 CDT post by gaildaley | Permalink | Comments (0)    

Sell-Arts Marketplace, a division of YuKool LLC   ©2017   Terms of Service  .   Privacy Policy  .  Link to Us  .  About  .   Contact Support

Artworks and artwork images are intellectual property of the individual artist and/or art gallery, and may not be reproduced or used in any ways without their permissions.

Accept Paypal, Visa, Mastercard, American Express, Discover Become a Fan of Sell-Arts